I’d previously worked with John on his tagline and messaging, so when he asked if I was up for an experiment I jumped at the chance.

John wanted a way to reach his ideal clients and let them know what they might be in for if they booked him for their wedding.

As he wanted something that spoke directly to his clients, and his modus-operandi is far from formal, we went for a case study written in the style of a blog post.

It was a great project, his clients had nothing but praise and his photography is pretty stand out!

Angela has a great manner with people as the feedback I got from the clients I used for the case study testified as much.They loved her.

John Woodward – John Woodward Photography

You can view it live here, or take a look at the excerpt below:

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